Article

UFC Europe Announces New Managing Director

UFC ANNOUNCES GARRY COOK AS EXECUTIVE VICE PRESIDENT AND MANAGING DIRECTOR EMEA
The Ultimate Fighting Championship® organization today announced the appointment of Garry Cook as its Executive Vice President and Managing Director for Europe, Middle East and Africa.

Cook, 50, has an impeccable track record of business success throughout his career. He joined Nike in 1996, rising to President and General Manager International of Brand Jordan in 2005. During his tenure at Nike he held a wide range of management positions from overseeing the licensing of Nike Team Sports in the US to leading the pan-European commercial strategy for Nike apparel EMEA.

After 12 successful years with Nike, Cook became Chief Executive of Manchester City Football Club and led the organization during a period that saw tremendous achievements both on and off the pitch. The club won both the FA Cup and Barclays Premier League, its first league championship for 44 years, and Cook was responsible for executing a global media and market development strategy resulting in unprecedented growth.

On the appointment, UFC president, Dana White, said: “Garry is a man with a fantastic record for high profile achievements in the sports industry with tremendous international experience. We are confident he will continue the huge developments the UFC has made internationally and lead us to further success.”

Garry Cook added: “I am absolutely delighted to be joining the UFC. Mixed martial arts is one of the most popular sports globally and to be working in such a dynamic and exciting industry, with the UFC’s talented, passionate and committed staff and athletes, is an honour. I look forward to being a part of the team as they continue to grow internationally.”

Sunday, May 8
2PM/11AM
ETPT
Rotterdam, Netherlands

Media

Recent
John Gooden and Dan Hardy dissect the facts and the stats of the heavyweight main event matchup between teammates Alistair Overeem and Andrei Arlovski at Fight Night Rotterdam on May 8.
2-May-2016
Two heavyweight wars are set for Sunday morning, May 8 on FS1, as Alistair Overeem meets Andrei Arlovski in the main event and Antonio Silva faces Stefan Struve in the co-main. Action begins on FS1 at 11am/8am ETPT.
2-May-2016
Guam's Jon Tuck was bullied a lot growing up and his fighting spirit comes from what he has had to overcome. His heritage is very important to him. Tuck faces Nick Hein on the FS1 prelims in Rotterdam on Sunday.
2-May-2016
In the second episode of The Ultimate Fighter, the feud between coaches Joanna Jedrzejczyk and Claudia Gadelha reaches an all-time high.
2-May-2016