Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

Saturday, October 21
3PM/12PM
ETPT
Gdansk, Poland

Media

Recent
UFC Minute host Lisa Foiles breaks down the recent additions to the Fight Night Winnipeg card.
16-Oct-2017
UFC Minute host Lisa Foiles takes a look into the stacked card of UFC 218. UFC 218, featuring Max Holloway vs Frankie Edgar, is set for Dec. 2 live in Detroit and tickets are on-sale now.
16-Oct-2017
Go 'On the Fly' with Darren Till as he prepares for the biggest fight of his life against Donald "Cowboy" Cerrone at Fight Night Gdansk on UFC FIGHT PASS on Saturday, October 21.
16-Oct-2017
Donald "Cowboy" Cerrone headlines Fight Night Gdansk against the undefeated rising welterweight Darren Till. You can watch the event on UFC FIGHT PASS on Saturday, October 21.
13-Oct-2013