Article

MetroPCS and UFC Announce Partnership

METROPCS STEPS INSIDE THE OCTAGON® AS EXCLUSIVE WIRELESS PARTNER OF UFC®

MetroPCS to Deliver Exclusive UFC Content to Customers through Multi-Year Deal
The Ultimate Fighting Championship® announced today that MetroPCS is now the exclusive wireless partner of the UFC® in the U.S. and Puerto Rico. The multi-year sponsorship agreement includes MetroPCS signage at all domestic UFC events, a presence in UFC Pay-Per-View event broadcasts, fighter endorsements and appearances, retail promotions and UFC branded MetroPCS products. MetroPCS will also deliver exclusive video and other mobile content to fans, such as highlights of the week, UFC personality profiles, special segments and more. The first event featuring MetroPCS is UFC® 141: LESNAR vs. OVEREEM from the MGM Grand in Las Vegas on Friday, Dec. 30.

MetroPCS will be integrated within UFC’s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and the company’s social media channels. MetroPCS customers will also have exclusive access to wallpaper, ringtones and other mobile accessories featuring their favorite athletes of the Octagon®.

Additionally, MetroPCS will participate in the UFC’s widely popular Octagon Nation Tour™, hosting the fully-customized, 18-wheeler UFC truck at store locations across the country. This will bring the excitement of the Octagon to consumers around the nation, with the chance to meet their favorite UFC athletes and take part in the UFC’s ultimate fan experience on wheels.

“We’re really excited to have MetroPCS as the exclusive wireless partner of the UFC,” UFC President Dana White said. “Over the next few years, we’re going to host some of the biggest and best events in UFC history. This partnership is great not only for our fans, but also our athletes. MetroPCS will provide cool, exclusive content to UFC fans and they’ll be sponsoring several of our athletes. We couldn’t be happier to have MetroPCS on board as we make this the biggest sport in the world.”

“As the exclusive wireless partner of the UFC, we’re planning to give our customers and the huge base of UFC fans an incredible experience that brings the excitement from the Octagon to their wireless handsets,” said Tom Keys, COO and president, MetroPCS. “The UFC continues to increase in popularity among an ever-growing base of consumers across the nation, and now they can turn to MetroPCS for unique content that puts them in the center of the action with these athletes.”

More information about MetroPCS’ exclusive partnership with the UFC will be available on metropcs.com, and be sure to “like” MetroPCS on Facebook at www.facebook.com/metropcs to keep up to date on the latest exclusive content and exciting developments for UFC fans.

Saturday, April 26
10PM/7PM
ETPT
Baltimore, MD

Media

Recent
UFC 172 figures to shake up the light heavyweight landscape as current champ Jon Jones defends his belt for the seventh time and Anthony Johnson makes his return to the Octagon. Catch all of the action, Saturday, April 26 only on pay-per-view.
21-Apr-2014
UFC correspondent Megan Olivi sits down with UFC legend Chuck Liddell before UFC 172. The Iceman reviews his career and previews the bout between Glover Teixeira and light heavyweight champion Jon Jones. Check out the full interview on UFC Fight Pass.
23-Apr-2014
Hector Urbina and coaches from Team Edgar watch film in preparation for his prelim fight with Cathal Pendred. Despite having only 17 seconds of Octagon footage to work with, coach Edgar helps Urbina work out the kinks.
23-Apr-2014
Irishman Cathal Pendred and Team Penn coaches go over strategy before his prelim bout against Hector Urbina. Pendred, who received a bye in the elimination round, eagerly wants to prove he belongs in the Ultimate Fighter house.
23-Apr-2014