Article

MetroPCS and UFC Announce Partnership

METROPCS STEPS INSIDE THE OCTAGON® AS EXCLUSIVE WIRELESS PARTNER OF UFC®

MetroPCS to Deliver Exclusive UFC Content to Customers through Multi-Year Deal
The Ultimate Fighting Championship® announced today that MetroPCS is now the exclusive wireless partner of the UFC® in the U.S. and Puerto Rico. The multi-year sponsorship agreement includes MetroPCS signage at all domestic UFC events, a presence in UFC Pay-Per-View event broadcasts, fighter endorsements and appearances, retail promotions and UFC branded MetroPCS products. MetroPCS will also deliver exclusive video and other mobile content to fans, such as highlights of the week, UFC personality profiles, special segments and more. The first event featuring MetroPCS is UFC® 141: LESNAR vs. OVEREEM from the MGM Grand in Las Vegas on Friday, Dec. 30.

MetroPCS will be integrated within UFC’s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and the company’s social media channels. MetroPCS customers will also have exclusive access to wallpaper, ringtones and other mobile accessories featuring their favorite athletes of the Octagon®.

Additionally, MetroPCS will participate in the UFC’s widely popular Octagon Nation Tour™, hosting the fully-customized, 18-wheeler UFC truck at store locations across the country. This will bring the excitement of the Octagon to consumers around the nation, with the chance to meet their favorite UFC athletes and take part in the UFC’s ultimate fan experience on wheels.

“We’re really excited to have MetroPCS as the exclusive wireless partner of the UFC,” UFC President Dana White said. “Over the next few years, we’re going to host some of the biggest and best events in UFC history. This partnership is great not only for our fans, but also our athletes. MetroPCS will provide cool, exclusive content to UFC fans and they’ll be sponsoring several of our athletes. We couldn’t be happier to have MetroPCS on board as we make this the biggest sport in the world.”

“As the exclusive wireless partner of the UFC, we’re planning to give our customers and the huge base of UFC fans an incredible experience that brings the excitement from the Octagon to their wireless handsets,” said Tom Keys, COO and president, MetroPCS. “The UFC continues to increase in popularity among an ever-growing base of consumers across the nation, and now they can turn to MetroPCS for unique content that puts them in the center of the action with these athletes.”

More information about MetroPCS’ exclusive partnership with the UFC will be available on metropcs.com, and be sure to “like” MetroPCS on Facebook at www.facebook.com/metropcs to keep up to date on the latest exclusive content and exciting developments for UFC fans.

Saturday, August 1
10PM/7PM
ETPT
Rio de Janeiro, Brazil

Media

Recent
Megan Olivi takes you through all the highlights and drama of the final weigh-in before UFC 190 in Rio de Janeiro Brazil. Check out stars like Ronda Rousey, Bethe Correia, Shogun Rua, Stefan Struve and more as the step on the scales.
31-Jul-2015
Watch as the tensions almost spill over during the official weigh-in for UFC 190. Champion Ronda Rousey and Challenger Bethe Correia do their best to wait until fight night during another stare-down. Watch UFC 190 on Pay-Per-View.
31-Jul-2015
UFC 190 weigh-In inside HSBC Arena on July 31, 2015 in Rio de Janeiro, Brazil. (Photo by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images)
31-Jul-2015
Rising star Neil Magny takes you through his 3 favorite fights and the moves that led him to victory. Watch Magny take on Demian Maia during the UFC 190 Prelims on TSN 2 and RDS 2.
31-Jul-2015