Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.
Saturday, October 25
10PM/7PM
ETPT
Rio de Janeiro, Brazil

Media

Recent
Neil Magny reflects on his experience on The Ultimate Fighter and what compels him to perform at his best every time he enters the Octagon.
22-Oct-2014
Take a look at the fight between Felice Herrig and Heather Clark, in dramatic photo fashion!
22-Oct-2014
Heather Clark has something to get off her chest following her bout against rival Felice Herrig.
22-Oct-2014
The women of The Ultimate Fighter: A Champion Will Be Crowned spend some time getting pampered during a day away from the gym.
22-Oct-2014