UFC® PRESENTS BEYOND THE OCTAGON™ POWERED BY BK® FIRST-EVER BEHIND-THE-SCENES MULTI-STREAMS FREE ON UFC.com
Las Vegas, NV (USA) – Ever wondered what goes on inside the locker rooms, down the hallways or next to the Octagon™ at UFC events? Fight fans will now have the chance to find out in real time. At UFC 98: EVANS vs. MACHIDA May 23rd*, fans will get free access Beyond The Octagon™ Powered by BK®, through four live multi-streams on UFC.com.
Launching at 8 p.m. EDT, two hours before the UFC 98 pay-per-view telecast goes live, four cameras installed backstage at MGM Grand Garden Arena will stream action from four hot spots:
• Locker room of “Suga” Rashad Evans, UFC Light Heavyweight Champion
• Locker room of Lyoto “The Dragon” Machida, number one light heavyweight contender
• Backstage hallway where fighters start their “Walk to the Octagon”
• Octagon-side with Dana White, UFC president and executive producer of the event
Beyond The Octagon™ Powered by BK®, also gives viewers the chance to be executive producer, with the option to choose your screen and enlarge each camera.
Discover what your favorite fighter does hours before the fight begins, take in the precise moment before he exits the locker room, and see as he lines up with his corner men for the Walk to the Octagon. Switch cameras and zoom angles to watch the group enter the arena, shift views to see Dana’s reaction as they head down the aisle, music pumping, to find out who is the greatest light heavyweight in the world. Now fans all over the globe have a virtual backstage credential, granting access to the emotions and real-time moments of UFC.
To go Beyond the Octagon™, simply visit UFC.com and click the Beyond the Octagon™ icon to launch the multi-stream player.
In addition to powering Beyond the Octagon™, Burger King Corp. leaps into the Octagon for the first time with a logo on the UFC 98 Octagon canvas. Burger King Corp. also carries an on-air presence with sponsorship of the UFC 98 fight clock seen in the lower left corner of the telecast, as well as being announced as official sponsor of UFC 98 at the start of the pay-per-view.
For more UFC information, please visit UFC.com, UK.UFC.com, GERMANY.UFC.com or UFCespanol.com. *All bouts live and subject to change.
About The Ultimate Fighting Championship®
The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa™, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa® , The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.
About BURGER KING CORPORATION
The BURGER KING® system operates more than 11,800 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.