Article

FIRST EVER 'UFC FIGHT NIGHT' IN TAMPA NETS BIG RATINGS FOR SPIKE TV

New York, NY, February 10, 2009 – Spike TV’s live “UFC Fight Night” in Tampa, FL, the first UFC card in the city’s history, served as a showcase for some of mixed martial arts’ rising stars, and garnered strong ratings in the process. UFC Fight Night on Spike TV ranked #1 in Men 18-49 and Men 18-34 among ad-supported cable for its time period.
FIRST EVER “UFC FIGHT NIGHT” IN TAMPA NETS BIG RATINGS FOR SPIKE TV

UFC Fight Night Ranked #1 With Young Men In Its Time Slot In All of Cable

New York, NY, February 10, 2009 – Spike TV’s live “UFC Fight Night” in Tampa, FL, the first UFC card in the city’s history, served as a showcase for some of mixed martial arts’ rising stars, and garnered strong ratings in the process. UFC Fight Night on Spike TV ranked #1 in Men 18-49 and Men 18-34 among ad-supported cable for its time period.

The card, which featured Joe Lauzon submitting Jeremy Stephens via armbar in the main event, affirming his spot as a top contender in the lightweight division, drew an average audience of 1.7 million viewers. Overall, the telecast, which emanated LIVE from the USF Sun Dome peaked with a 2.00 rating in M 18-34 and a 1.51 household rating for an average of 2 million viewers during the 10:30 – 10:45 PM quarter hour, which featured the main event.

Overall, the Spike telecast reached 1.7 million people with a 1.60 rating Men 18-34 (462,000 viewers), a 1.55 rating in Men 18-49 (869,000 viewers), and a 1.3 HH rating. It bested huge college basketball matchups on Saturday in key demographics, including ESPN’s men’s college basketball telecasts of Indiana against Michigan State, as well as UConn’s showdown with Michigan.

Versus the same time period from a year ago, UFC Fight Night was up triple digits in key demographics; +319% in Men 18-49, +203% in Persons 18-49, +214% in Men 18-34, and +152% among average audience.

Spike TV is available in 97.7 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.
Saturday, August 23
9AM/6AM
ETPT
Macau, China

Media

Recent
UFC.com's Megan Olivi spent the day with Ronda Rousey as she made her way to the special screening of "Expendables 3" in Macao, China.
23-Aug-2014
UFC correspondent Megan Olivi checks in with Fight Night Macao co-main event fighter Dong Hyun Kim for a little rapid fire question and answer. Kim reveals some of his hidden talents and what he'd be doing if he wasn't a professional fighter.
22-Aug-2014
UFC matchmaker Joe Silva talks about bouts from both Fight Night Tulsa and Macao, giving fans reasons to tune in to watch both shows.
22-Aug-2014
UFC weigh-in event at the Venetian Macao on August 22, 2014 in Macao, Macao. (Photo by Mitch Viquez/Zuffa LLC/Zuffa LLC via Getty Images)
20-Aug-2014